“It’s been signed and Confirmed! I continue my journey with the @itelghana family. Expect nothing but amazing greatness from our collaboration to you.” The excited Kuami Eugene captioned to a photo that saw him shake hands with Itel Ghana rep.
The mobile manufacturing company excited about the deal too, also shared:
“Finally the news is here! It’s been signed and confirmed!🤗.
Kuami Eugene has extended his contract with Itel for another 1 year!😀
The journey between the Rockstar and itel continues. 🤟🏼”
As stated above, Rockstar has agreed to represent and market its products for another year. A year ago, on August 8, 2020, Itel unveiled the singer as the brand ambassador for Ghana, Togo, Burkina Faso and Ivory Coast. The colourful event took place at Circle, Accra. However, last year was also a continuation of their deal. Just that, prior to that deal, he was the ambassador for only Ghana.
Established over 2007, itel is an entry-level and reliable mobile phone brand for people of all walks of life.
With the adoption of “Enjoy Better Life” as its brand philosophy, Itel’s mission is to provide budget-friendly mobile communications technology to all persons. Incredibly, it democratizes technology by giving entry to technology and connectedness to consumers without prior access to it This allows them to get closer and benefit from their social connections. After more than 10 years’ development, itel has expanded its presence in more than 50 emerging markets globally with 1500 service centres.
In 2019, it became the 17th most admired brand in Africa. That was a win for the company because, in 2014, it was the 51st.
The marketing and communications manager of itel Ghana, Mr Tuekpe Michael believes their partnership with Kuami Eugene has a remarkable impact on the mobile company. Hence, the need for them to extend it.